Hello! Thank you for visiting my portfolio! My name is Aiden Lambert, and I'm originally from Saratoga Springs, New York. In December 2024, I will be graduating from the University of Central Florida with a bachelor's degree in Business Administration, Marketing.

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My passion for marketing began in high school, where I ran the Instagram account for my school’s sports teams. What started as a fun hobby—setting up makeshift media-day photoshoots with my basketball teammates and creating graphics on Canva—evolved into one of my greatest passions. It was then that I got my first glimpse into what building strong community truly meant.

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During my time at UCF, I’ve been busy beyond academics! After my freshman year, I accepted a summer marketing internship at my local private high school. Just two months in, I was offered a promotion to become the school’s first-ever Marketing Coordinator. Although a daunting task for my 19-year-old college self, I accepted the role, and looking back, it has been one of the most valuable experiences I could have had.

 

As Marketing Coordinator (working remotely from 1,250 miles away), I led the school’s social media presence, increasing reach on Instagram and Facebook by 825% and 245%, respectively, in the first five months. I also had the incredible opportunity to lead and mentor a content creation team of nine students each year. My efforts contributed to a 24% three-year increase in enrollment, reversing a trend of steady decline.

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After my first year, I was offered the additional role of Head of Alumni Affairs. In this role, alongside my responsibilities as Marketing Coordinator and my full-time studies at UCF, I grew our alumni contact database by over 100%, exceeded our $30,000 fundraising goal by reaching 110%, and revived a Career Day for high school students, which attracted over 15 alumni speakers.

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In addition to my work at Saratoga Central Catholic, I’ve had the chance to support other local businesses, schools, and even a horse racing stable with their marketing efforts.

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Outside of my professional life, I love traveling with friends, trying out new restaurants around town, and cheering on UCF!

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With any questions, I can be reached at aiden@aidenlambert.com.