With a small budget, I focused on strategies that maximized exposure and reshaped the public perception of Saratoga Central Catholic School. Many in the community only knew SCC based on past experiences, but the school had evolved significantly. To highlight its welcoming and dynamic environment, I put students at the center of our content.

I built a student social media team, which later became a content creation class of nine students per year. I trained them on best practices, including filming techniques, microphone use, and scripting, to create engaging content.

This portfolio section showcases:

Reels & Video Content – A key focus, as short-form video consistently reached a wider audience than static posts. Click to view engagement stats.
Shareable Content – Student highlights encouraged families to share, organically expanding our reach.
Academic Spotlights – Partnering with faculty, I ensured regular classroom updates that strengthened prospective family interest and stabilized re-enrollment rates.
Consistent Branding – I established a recognizable identity through logos, fonts, and colors, ensuring SCC remained identifiable even without its name.

Through this strategy, SCC’s social presence became more engaging, recognizable, and effective in building community awareness and interest.