With a limited marketing budget, earned media coverage became a key strategy in expanding Saratoga Central Catholic School’s visibility. I developed and maintained strong relationships with local press outlets, ensuring that our stories were not only heard but also aligned with the interests of the publications and their audiences.

By crafting relevant, compelling press releases, I secured no-cost media coverage that consistently highlighted the school’s achievements, events, and unique programs. This approach not only increased awareness but also established SCC as a trusted source for meaningful community stories. Over time, these relationships strengthened, leading to greater media interest and more organic coverage—maximizing exposure without stretching the budget.