Before I took on the role of Marketing Coordinator, Saratoga Central Catholic School’s email newsletter lacked consistency in branding, had formatting issues—especially for mobile users—and often overwhelmed readers with too much content. Emails were getting cut off, requiring users to click external links to read full updates, which resulted in lower engagement.

Recognizing the need for a streamlined approach, I audited the newsletter’s structure, identifying what was truly useful and what was unnecessary. I gathered feedback from students, parents, and colleagues to refine different layout drafts, focusing on clarity and accessibility. Through A/B testing, I implemented a cleaner, more concise format that prioritized key information over excessive images and flyers. The result was a well-branded, user-friendly newsletter that significantly improved communication within the school community.

Since launching the redesigned format, open rates have increased from 54% to 72%, and event participation has noticeably improved. More importantly, the newsletter now aligns with the school’s broader branding efforts, reinforcing a professional and cohesive identity across all communication channels.

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