Photoshoot Planning & Creative Direction

Launchbox Flexible Warehouse Suites | The Rosenblum Companies

Opportunity:
We had strong architectural photos, but nothing that showed how businesses actually operate within the space.

Action:
I collaborated with our social media agency and photographer to plan and direct a 3-hour content shoot, building the shot list, coordinating models, and capturing real-use scenarios across warehouse suites, loading docks, and amenity spaces.

Impact:
Created a full library of photo and video assets used across ads, collateral, and social media, helping prospects better visualize the space and driving ongoing content for months.

Athletic Media Days | Saratoga Central Catholic School

Opportunity:
We needed consistent, high-quality content to promote our athletic teams, build school spirit, and increase engagement around games and events.

Action:
I lead a team of 11 students to plan and execute three seasonal media day shoots each year. Together, we develop creative concepts, design sets, and produce photo and video content. In examples shown below, our basketball shoot featured a streetball-inspired setup with graffiti backdrops, dramatic lighting, and smoke effects to match the energy of the sport.

Impact:
The content is used across social media, printed game materials, and in-venue displays, helping drive higher engagement, increased game attendance, and stronger student and alumni support.